Hey, I’m DeAndre! Most call me Dre – I'm a Growth Designer based in New York City with a passion to help businesses amplify their growth through design strategy and operations that will deliver results.

Research

Knowing what I'm getting myself into is crucial to my workflow. I am someone who doesn't like to waste time or encounter errors along the way. Before starting any project, knowing the problem, goal, deadline, etc. is always my top priority.

To create effective designs, it's important to understand the needs, goals, and behaviors of the target audience. This can be achieved through user research and testing, which can uncover insights about user preferences and pain points. Once this information is gathered, designers can create wireframes and prototypes to iterate and refine the design.

Strategy

When developing  digital products, especially websites, I always take a user-centered approach by making sure I'm addressing the end user's needs are being met while also making sure the product is accessible to additional users who may not have the same abilities as the end user does such as vision and hearing impairment, neurodivergent, or physical disadvantages.

Creative Direction

Understanding everything that encompasses a brand helps me create an experience that speaks to that brand's audience, and the intended message. This process is followed by a deep research process, which allows me to discover insights about the brand's history, values, and other factors. Once this information is gathered, I then create a visual strategy that helps me define the art direction which includes elements such as color palettes, typography, imagery, and tone of voice.