Balance by Lea

Balance by Lea is a GLP-1 coaching site I designed and developed at Lenus as the assigned designer and developer for the first enterprise coach to pilot its GLP-1 vertical. Partnering with a brand marketing strategist on copy, I built a calm, sage-toned design that communicates health, zen, and growth, and structured the page as a sales funnel that moves visitors from a one-question quiz to medical screening and coaching. Built in WordPress with Elementor and GSAP, it stays fast through WebP images, prioritized hero loading with fetchpriority, and lazy-loaded images below the fold. The components I created were saved for future sites, speeding up later builds and freeing time to focus on accessibility.

Project Nature

Client

Client

Lea Jennings

Year

2025

Tools used

Film, kit, stills

Built on

Elementor