Transform With Eli

Transform with Eli is a fitness coaching site I designed and developed at Lenus for a coach in our West Coast market. Eli's brand drew on her admiration for 90s icon Selena and on the fact that she reached her own fitness transformation without a coach, through determination alone. I translated that story into a bold, poster-inspired visual identity: a warm maroon-and-cream palette, torn-paper textures, and confident typography that gave the brand an authentic, handmade feel. As with my other Lenus builds, I kept the site fast around a heavy third-party JSON form outside my control.

Project Nature

Client

Eli Lopez

Year

2025

Tools used

Film, kit, stills

Built on

Elementor